With the rise of smartphones, Seamless’s service has also become even more useful, allowing you to easily set up a delivery order before you get home. While popular with young professionals and families, Seamless also has a large enterprise customer base (it’s a pretty easy way to get lunch for everyone in the office or to cater for people working late). It’s an easier delivery process for consumers, and it gives restaurants a simple online presence (though they have to pay Seamless a small fee for every order). You also pay for orders with your credit card through Seamless’s site and mobile apps, which means you don’t have to exchange any cash when a delivery person arrives. It’s faster and more secure than calling a phone number, and there’s also less of a chance that a restaurant will mishear your order as you’re placing it. Now GrubHub’s former chief executive Matt Maloney is serving as the head of GrubHub Seamless.įounded in 1999, Seamless has become popular in metropolitan areas for simplifying takeout and delivery ordering from restaurants. Prior to that deal, GrubHub was also reportedly exploring an IPO of its own. The combined firm now operates as “GrubHub Seamless,” though the two services still operate separately. The news comes just six months after New York City-based Seamless merged with Chicago-based GrubHub, its biggest competitor, to form an online food ordering giant. But given Twitter’s successful IPO yesterday, as well as a slew of other smaller tech IPOs lately, it wouldn’t be surprising to see the delivery firm follow suit. Sources tell The Deal that GrubHub Seamless management has had discussions about a potential IPO, but at this point we have few details to go on.
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